Lay's Collaborations: Where Crisps Meet Culinary Giants
Lay's has built its reputation on bold flavours and global appeal, but the brand has taken its innovation a step further by collaborating with some of the biggest names in the food industry. From partnering with Pizza Hut to teaming up with Subway, Lay's has continuously redefined the snack experience by blending its crisp expertise with the iconic tastes of beloved brands. Here’s a closer look at some of their most memorable collaborations.
1. Pizza Hut x Lay's: The Perfect Slice Meets the Perfect Crunch
In one of its most mouth-watering partnerships, Lay's joined forces with Pizza Hut to create pizza-flavoured crisps. The collaboration brought the essence of Pizza Hut’s signature pan pizzas to every crisp, with options like Margherita, Pepperoni Feast, and BBQ Meat Lovers. This partnership was a hit with fans, combining two universally loved foods into one irresistible snack.
2. Subway x Lay's: A Sandwich Lover’s Dream
Lay's and Subway share a long history of collaboration. Subway outlets in several countries feature Lay's crisps as a side option, perfectly complementing their subs. Beyond that, Lay's developed Subway crisps inspired by Subway’s famous sandwiches, such as the Italian B.M.T. and Chicken Teriyaki. This fusion allowed customers to enjoy their favourite Subway flavours in a portable, crunchy form.
3. KFC x Lay's: Fried Chicken Flavours Redefined
Lay's brought KFC’s legendary fried chicken seasoning to life with a limited-edition crisp range. The Original Recipe and Hot & Spicy flavours captured the essence of KFC’s iconic blend of 11 herbs and spices. This partnership delighted fans of both brands, offering the unmistakable taste of KFC in an entirely new way. Shop Lays KFC Crisps here.
4. Taco Bell x Lay's: Crunch Meets Tex-Mex
In a groundbreaking collaboration, Lay's teamed up with Taco Bell to create crisps inspired by their best-selling items. The result? Crisps flavoured like Nacho Cheese Doritos Locos Tacos and Beefy Crunch Burrito. These unique crisps were an instant hit, providing a Tex-Mex twist for snack enthusiasts.
5. Lay's and Fast Food Mashups in Asia
In Asia, Lay's partnered with several fast food chains to create localised flavours. Collaborations included: McDonald’s Spicy McWings flavoured crisps in China Pizza Hut Cheese Supreme crisps in Thailand Nasi Lemak Burger crisps inspired by a popular McDonald’s item in Malaysia These partnerships highlight Lay's ability to cater to regional tastes while collaborating with global giants.
6. Lay's x PepsiCo’s Own Brands: A Family Affair
As part of the PepsiCo family, Lay's has collaborated with sister brands like Doritos, Cheetos, and Mountain Dew. Notable creations include: Mountain Dew Flavoured Lay’s, which brought the iconic soda’s citrus zing to crisps. Doritos Nacho Cheese x Lay’s, blending two iconic snacks into one. These internal collaborations allowed PepsiCo to showcase its portfolio in innovative and unexpected ways.
7. Starbucks x Lay's: The Sophisticated Snack
In select markets, Lay's partnered with Starbucks to create exclusive, premium crisps to pair with their coffee offerings. Flavours like Truffle Parmesan and Sea Salt & Vinegar were developed to complement the coffeehouse experience, appealing to more refined palates.
8. Lay's Crossover with Celebrity Chefs
Lay's has also collaborated with celebrity chefs to create exclusive flavours. In the U.S., the “Chef’s Signature” range featured creations like Sriracha Lime and Smoky Poblano, designed by top culinary experts. These limited-edition crisps elevated Lay’s to a gourmet snack option, showcasing its versatility.
9. Limited-Edition Collaborations Fans Crave
Over the years, Lay's has launched countless limited-edition crisps inspired by restaurant dishes and fast food favourites. Some memorable entries include: Burger King Whopper Flavoured Lay’s Domino’s Garlic Bread Flavoured Lay’s Nando’s Peri-Peri Flavoured Lay’s These exclusive crisps often sell out quickly, proving the immense popularity of these partnerships.
10. A Collaboration Nobody Expected
Here’s a little-known fact: Lay's once collaborated with a brewery to create Beer-Infused Crisps. This experimental flavour combined the richness of malted barley with the savoury crunch of Lay's, offering a unique pairing for beer lovers. Though short-lived, it remains one of Lay's most innovative partnerships.